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Professional Training Programs

Public Relations Management

The Public Relations Management program equips you with the knowledge and skills to manage corporate image, build successful media strategies, and establish effective relationships with various stakeholders.

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Course Description

The Public Relations Management program focuses on developing competencies in corporate reputation management, media relations, crisis communication, and successful media campaign organization.
It covers mechanisms for building trust between the organization and the public, managing internal and external communications, and analyzing the impact of media messages on corporate image.
The program aims to prepare professionals capable of enhancing their organizations’ market positioning and building strong relationships with customers and partners.